BLACKPINK Debuts New Song 'Jump' at Deadline World Tour Opener in South Korea

BLACKPINK: Courtesy of YG Entertainment

K-pop supergroup BLACKPINK made a triumphant return to the stage after nearly two years, premiering their highly anticipated new single "Jump" during the opening night of their Deadline World Tour at Goyang Stadium in Seoul, South Korea on July 5, 2025.

The four-member group consisting of Rosé, Jennie, Jisoo, and Lisa delivered an electrifying performance of the dance-ready track, marking their first full-group comeback performance in 2 years and 8 months. The concert, which drew thousands of fans to the Goyang Sports Complex Main Stadium, featured "Jump" as part of a comprehensive 21-song setlist.

Fan Reactions and Global Anticipation

The premiere of "Jump" has generated significant buzz across social media platforms, with fans worldwide sharing videos and reactions from the Seoul concert. The energetic track showcases BLACKPINK's signature style while introducing fresh musical elements that have already captivated audiences.

Rolling Stone reports that the song is expected to be officially released later this week, though YG Entertainment has not yet confirmed a specific release date. The performance was attended by notable figures including BTS member J-Hope, highlighting the significance of BLACKPINK's return to the K-pop scene.

YG Entertainment's Strategic Comeback

The debut of "Jump" represents a crucial moment for YG Entertainment, as BLACKPINK's return is expected to boost the label's revival efforts. The group's comeback comes at a time when the K-pop industry continues to dominate global music charts, with BLACKPINK remaining one of the most internationally recognized acts.

Prior to the concert, YG Entertainment had confirmed to Forbes that the quartet would debut new music during the kickoff show of their global trek. The agency released a teaser titled "READY TO JUMP?" on their official blog, revealing the song title and providing a brief audio preview that left fans eagerly anticipating the full performance.

Deadline World Tour Expansion

Following the successful Seoul opening, BLACKPINK's Deadline World Tour is set to span multiple continents with stadium-level performances. The tour represents the group's most ambitious global venture to date, with dates planned across North America, Europe, and Asia.

The choice of "Jump" as the opening song for their world tour demonstrates BLACKPINK's confidence in the track's appeal to international audiences. Industry experts predict that the song's official release will likely coincide with the tour's progression, maximizing global exposure and commercial impact.

As BLACKPINK continues to break barriers in the international music scene, "Jump" appears poised to become another milestone in their already impressive catalog of hits. The group's ability to maintain relevance after extended hiatuses speaks to their enduring appeal and the strength of their fanbase, known as Blinks.

With the official release of "Jump" expected imminently, music industry watchers are closely monitoring streaming platforms and chart positions to gauge the song's commercial performance. The track's premiere at the Deadline World Tour opener has already set high expectations for what could be BLACKPINK's most successful comeback yet.