BLACKPINK Dominates K-Pop Girl Group Brand Reputation Rankings July 2025

BLACKPINK: Courtesy of Instagram

The latest K-pop girl group brand reputation rankings for July 2025 reveal a significant shift in the industry landscape, with BLACKPINK maintaining their dominant position at the top of the charts. According to comprehensive big data analysis conducted by the Korea Corporate Reputation Research Institute, the global phenomenon has achieved remarkable growth in brand reputation metrics.

The monthly brand reputation analysis examined 58,566,893 pieces of big data collected between June 13 and July 13, 2025, representing a substantial 10.40% increase from the previous month's 53,051,005 data points. This growth indicates heightened interest and engagement with K-pop girl groups across digital platforms worldwide.

BLACKPINK Leads with Impressive 35% Surge

BLACKPINK, consisting of members Jisoo, Jennie, Rosé, and Lisa, secured the top position with a brand reputation index of 8,488,643 points. This represents a remarkable 35.20% increase from their June score of 6,278,657, demonstrating the group's sustained global appeal and influence in the K-pop industry.

The quartet's impressive performance was driven by strong metrics across all key indicators: participation index (187,272), media index (1,498,967), communication index (2,557,279), and community index (4,245,125). These figures reflect the group's continued dominance in fan engagement and media coverage despite their varied solo activities.

IVE Maintains Strong Second Place Position

IVE, featuring members An Yujin, Gaeul, Rei, Jang Wonyoung, Liz, and Leeseo, secured second place with a brand reputation index of 5,091,757. The group showed steady growth with a 1.88% increase from their June score of 4,997,842, highlighting their consistent performance and growing fanbase.

The Starship Entertainment group's strong showing across participation (127,636), media (827,298), communication (1,515,234), and community (2,621,589) indices demonstrates their balanced approach to fan engagement and industry presence.

TWICE Climbs Rankings with 33% Growth

TWICE, the nine-member group consisting of Nayeon, Jeongyeon, Momo, Sana, Jihyo, Mina, Dahyun, Chaeyoung, and Tzuyu, claimed third place with a brand reputation index of 3,983,562. The JYP Entertainment group experienced significant growth of 33.94% from their June score of 2,974,032.

This impressive surge reflects TWICE's continued relevance in the competitive K-pop landscape, with strong performance across participation (74,052), media (1,016,555), communication (1,204,732), and community (1,688,223) metrics.

Red Velvet and Oh My Girl Round Out Top Five

Red Velvet, featuring Wendy, Irene, Seulgi, Joy, and Yeri, secured fourth place with a brand reputation index of 3,618,989, showing a 17.78% increase from June's 3,072,798. The SM Entertainment group's consistent performance demonstrates their enduring appeal in the K-pop industry.

Completing the top five, Oh My Girl (Hyojung, Mimi, YooA, Seunghee, Yubin, and Arin) achieved a brand reputation index of 2,427,175, representing a 4.09% increase from their June score of 2,331,912.

Comprehensive Analysis Reveals Industry Trends

Institute Director Koo Chang-hwan provided detailed insights into the July 2025 brand reputation analysis, noting that BLACKPINK's dominance was particularly evident in link analysis results. The group showed strong associations with terms like "comeback," "performance," and "all-kill," while keyword analysis highlighted "outstanding," "complete group," and "Goyang concert."

The sentiment analysis revealed overwhelmingly positive reception for BLACKPINK, with a 94.69% positive ratio, indicating strong public approval and fan loyalty. The comprehensive analysis examined various metrics including brand consumption (3.51% decrease), brand issues (24.46% increase), brand communication (19.39% increase), and brand expansion (0.52% increase).

Complete Rankings Feature 50 Groups

The complete July 2025 girl group brand reputation rankings included 50 groups, with positions 6-30 featuring ILLIT, KIKI, (G)I-DLE, fromis_9, MIAO, Apink, FIFTY FIFTY, LE SSERAFIM, IZ*ONE, BABYMONSTER, HIKEY, HEARTS TO HEARTS, Girl's Day, KISS OF LIFE, aespa, WJSN, TripleS, MAMAMOO, NMIXX, CATSAI, ITZY, BABY DON'T CRY, Kep1er, UNIS, and Girls' Generation.

The rankings methodology incorporates multiple data sources and engagement metrics to provide a comprehensive view of each group's brand performance, making it a valuable indicator of industry trends and fan engagement levels in the competitive K-pop landscape.