TWICE Returns with 'THIS IS FOR' Album After Four Years, Celebrates 10th Anniversary with Global Stadium Tour

TWICE: Courtesy of Instagram

South Korean girl group TWICE has made their highly anticipated return with their fourth full-length album "THIS IS FOR," released today at 1 PM KST. The album marks the group's first studio release in nearly four years and serves as a celebration of their 10th anniversary since debuting in October 2015.

The nine-member group, which has evolved from a nationally beloved act to global stadium headliners, describes the new album as a heartfelt message to their fans and the broader music community. The album title carries multiple meanings: "THIS IS FOR YOU," "THIS IS FOR ONCE," and "THIS IS FOR EVERYONE," representing music dedicated to their supporters and the world at large.

Album Concept and Creative Direction

Speaking through their agency JYP Entertainment, TWICE members explained their creative vision for the project. "This album is not only our first full-length release in three years and eight months, but also a work prepared with the desire to send encouragement to domestic and international audiences who have shown loving interest in TWICE over the past ten years," they shared.

TWICE: Courtesy of Instagram

The group emphasized their commitment to showcasing growth while maintaining their distinctive identity. They experimented with new unit combinations and concept photography to bring fresh appeal while preserving their signature sound. The album features 14 tracks in total, representing their most comprehensive musical statement to date.

Global Fan Response and Commercial Success

The release of teasing content generated overwhelming enthusiasm from international fans. TWICE expressed gratitude for positive reactions, noting comments about discovering new vocal tones and concepts they hadn't previously explored. "We're thankful for reactions like 'TWICE has this kind of voice and feeling too' and 'This is a new concept we've never seen from TWICE,'" the group stated.

The album's promotional campaign extends beyond traditional releases, incorporating solo lyric videos, Japanese studio albums, collaborative tracks, and original soundtracks. This diversified approach has earned them the affectionate nickname "Cow-TWICE" from fans, referencing their industrious work ethic.

World Tour and Festival Performances

TWICE will launch their new world tour "THIS IS FOR" on July 19-20, featuring innovative 360-degree staging for the first time in their career. The circular concert format promises enhanced audience engagement with dynamic performer movements and immersive visual experiences.

The group will make history as the first K-pop girl group to headline Lollapalooza Chicago, performing at Grant Park on August 2nd local time. Members expressed excitement about the festival opportunity, promising energetic performances featuring sing-along tracks that will connect with both longtime fans and newcomers.

Netflix Collaboration and Industry Impact

Three members—Jeongyeon, Jihyo, and Chaeyoung—recently contributed to the Netflix global animation "K-Pop Demon Hunters" with their track "TAKEDOWN," which has gained significant international attention. The collaboration demonstrates TWICE's expanding influence beyond traditional music boundaries into multimedia entertainment.

The group's strategic approach to content creation includes appearances on major Korean music programs, with performances scheduled for KBS 2TV's "Music Bank," MBC's "Show! Music Core," and SBS's "Inkigayo" throughout their comeback week.

TWICE continues to solidify their position as global K-pop ambassadors, balancing commercial success with artistic evolution while maintaining the authentic connection with their dedicated fanbase that has sustained them through a decade of industry changes.