BLACKPINK's Rosé Dominates July 2025 K-Pop Brand Reputation Rankings with Record-Breaking Surge

Rosé: Courtesy of Instagram

BLACKPINK's Rosé has claimed the top position in July 2025's brand reputation rankings for individual girl group members, according to data released by the Korean Business Research Institute. The K-pop sensation achieved a remarkable brand reputation index of 5,886,074, representing an extraordinary 85.69% increase from the previous month's performance.

The comprehensive analysis, based on data collected from June 20 to July 20, evaluated consumer participation, media coverage, communication metrics, and community awareness indexes across hundreds of girl group members. Rosé's keyword analysis revealed strong associations with terms including "JUMP," "APT.," and "Bruno Mars," indicating significant buzz surrounding her recent promotional activities and collaborations.

Stellar Performance Metrics Drive Rankings Success

The BLACKPINK member's exceptional performance extends beyond raw numbers, with related phrases like "prove" and "one-of-a-kind" reflecting her distinctive influence in the K-pop landscape. Perhaps most impressively, Rosé achieved a 94.80% positive sentiment score, demonstrating overwhelming approval among fans and media outlets alike.

Related Article: BLACKPINK 'JUMP' Dominates Spotify Global Chart Three Days Running

This surge positions Rosé ahead of formidable competition, including fellow BLACKPINK members and rising stars from other prominent girl groups. The Korean Business Research Institute's methodology incorporates sophisticated big data analysis, making these rankings particularly significant for industry professionals and entertainment companies tracking artist performance.

IVE's Wonyoung and BLACKPINK's Jennie Maintain Strong Positions

IVE's Jang Wonyoung secured second place with a brand reputation index of 5,680,023, continuing her consistent dominance in individual member rankings. Known for her frequent brand collaborations and substantial media presence, Wonyoung's staying power reflects her established position in the competitive K-pop market.

Jang Wonyoung, Jennie: Courtesy of Instagram

BLACKPINK's Jennie claimed third place with an index of 5,362,305, maintaining her reputation as a consistent trendsetter across music, fashion, and public appearances. The top five was rounded out by IVE's An Yu Jin in fourth place (3,519,244) and BLACKPINK's Lisa in fifth (3,462,467), with Lisa showing particularly impressive growth with a 249.80% monthly increase.

Industry Implications and Future Trends

The July 2025 rankings showcase the continued dominance of established groups like BLACKPINK and IVE, while also highlighting the competitive nature of K-pop brand reputation metrics. The top 30 features multiple entries from BLACKPINK, IVE, aespa, TWICE, Red Velvet, and ITZY, demonstrating the diverse appeal across different generation groups.

Related Article: Lisa BLACKPINK Showcases LVMH Luxury Fashion During World Tour Performance

These brand reputation rankings serve as crucial indicators for entertainment companies, advertisers, and industry analysts tracking the commercial viability and public perception of K-pop artists. Rosé's dramatic surge suggests successful strategic positioning and content creation, potentially influencing future promotional campaigns and collaboration opportunities within the global entertainment industry.