BLACKPINK Returns with 'JUMP' Music Video Breaking YouTube Records After 3-Year Hiatus

byRuolan Published:
BLACKPINK
BLACKPINK / Courtesy of Instagram

The global sensation BLACKPINK exceeded all expectations of the records of YouTube streaming with their powerful new song "JUMP", letting the world know they are back in a big way after a thrice-year-break, their success being a result of a well-thought-out strategy. BLACKPINK's new video clip, which presents the directorial touch of Dave Meyers, managed in just a couple of hours to surpass all limits by attaining the top position on YouTube's global trending charts and then keep the place ensured for as long as eight days straight, thus setting a new, unbelievable record. This extraordinary performance marks the band's continuous strong worldwide follow-up on the brink of the new extensive global tour supporting 31 mind-blowing shows across 16 hub cities, which is an almost album-like live show, so the fans who stayed with them are fanatically connected.

The "JUMP" music video depicts a sensational dance performance that blends well with the emotional moments of the group members through tantalizing solo dance displays by Jennie, Jisoo, Rosé, and Lisa, thus giving everyone the opportunity to let their own personality shine and at the same time, keep the group's unique spirit. Director Dave Meyers made use of the new-age "Chroma key" to remove the background and insert some other scenes and he also used the job wire to swing the characters. Virtual technology combined with superstar choreographer Lia Kim's original ideas gave extremely complex development to the song, but the effect of the professional team made the complex very easy to follow. By sewing many different pieces into one complete garment, the production team from the highest echelon built a visual narrative that maintains the group's position as the world's #1 music stars beyond any doubt.

Presented against the backdrop of famous historical and cultural attractions in Korea, the music video is an ingenious blend of typical Korean architectural symbols and consummate modern visual art narrative. It comes as little surprise then that this video becomes a solid bridge between generations of both locals and foreigners with the help of this homely element. BLACKPINK members have shared that they are excited about fusing real Korean elements into this song which indicates the depth of an artistic attitude and at the same time, the inclusiveness of their participation in the global community. The audience across the world, in this case, was quick to embrace the idea of taking something very cultural and combining it with the sleeker, hi-tech end of the production spectrum, and the result was record numbers of music video plays distributed by YouTube, etc. The high engagement of fans across different parts of the world is indicative of the song's transformative power in terms of its status from a regular music video to a moment stressing the artistic aspect of much of the world's music.

Amid a world tour that has had venues full with fans and fantastic shows taking place from Los Angeles to Tokyo and everywhere in between, BLACKPINK's international name as their "JUMP" definitely fueled their claim to have the world as their stage. Their blending of trend-setting visual artistry with showering streaming figures has perfectly positioned them as the true leaders of the global pop music landscape, beyond any doubt. The group has really been able to show that the absence of them for three years only made their fans more loyal and also impressive to the industry people and critics worldwide.

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